What Does It Mean?
Third-party delivery refers to the use of external delivery providers, such as Uber Eats, Grubhub, and DoorDash, to facilitate delivery of restaurant meals to customers. Third-party delivery providers typically operate their own delivery networks and technology platforms, and charge restaurants a commission on each order delivered.
Why Is It Important For Restaurants?
Third-party delivery is important for restaurants because it can significantly expand their customer base and generate new revenue streams. By partnering with third-party delivery providers, restaurants can reach new customers who prefer the convenience of home delivery and increase their overall sales volume. Additionally, third-party delivery can help restaurants to improve their operational efficiency and reduce their delivery costs, since they do not need to maintain their own delivery network. Finally, effective management of third-party delivery can help restaurants to optimize their pricing strategy and generate additional revenue streams over time.