What Does It Mean?
Upselling refers to the practice of encouraging customers to purchase additional or higher-priced items when placing an order. Upselling may involve the use of suggestive selling techniques, such as offering complimentary items or upgrades, or highlighting the benefits of more expensive options.
Why Is It Important For Restaurants?
Upselling is important for restaurants because it can help to increase their average order value and generate additional revenue. By encouraging customers to purchase additional or higher-priced items, restaurants can maximize their sales volume and profitability. Additionally, upselling can help restaurants to build stronger relationships with their customers and generate positive word-of-mouth recommendations. Finally, effective management of upselling can help restaurants to optimize their pricing strategy and generate additional revenue streams over time.